music confusion

I was doing some Christmas shopping at the mall today, when I was drawn into some stores I wouldn't normally go into, only because they played music that I liked.  Did I go into Coach because I needed a new handbag?  No, I went into Coach because they were playing Daft Punk.  I didn't go into Finish Line because I needed new running shoes.  They were playing Peter Bjorn and John.  The music I was hearing didn't fit the stores' aesthetics.  Were they trying to lure in unlikely customers like myself?  The joke was on them because I didn't buy anything.  I bought a pretzel instead.